Competitive And Customer Analysis Of Daimler - 1440 Words

Competitive and Customer Analysis Team 11 Bhavika Haresh Jani TABLE OF CONTENTS Sr. No. Title Pg. No. 1 Daimler- Introduction and Porters Five Forces chart 3 2 Analysis of Daimler with Porters Five Forces †¢ Current competitors †¢ Threat of new entrants †¢ Bargaining power of customers †¢ Power of suppliers †¢ Threat of substitutes 4-5 3 Daimler’s new CSR programs 5 4 RECOMMENDATIONS 7 5 REFERENCES 7  Introduction Competitive analysis Daimler is viewed as the world’s most seasoned producer of luxury cars. Its variety of products gives it a competitive advantage over its competitors since it is connected with luxury cars, buses, vans and trucks. Mercedes standouts amongst the heading brands in the Indian market since past 50 years. Mercedes is a premium class segment while its competitor Volkswagen is a brand that is not as expensive in terms of pricing as BMW nor is it as cheap as Maruti it is in between them. Another competitive advantage that the company has that it provides nine classes of vehicles all with different models and design options to meet the needs of its target markets. Customer analysis Competition has pushed it to alter its product to suit the evolving purchaser attitudes and has expanded its market to include young age and middle class customers by reducing the prices and making the product more affordable for them. In the efforts to do that they found out that they are looking for cars with beautifulShow MoreRelatedSwot Analysis of Benz1316 Words   |  6 Pages[pic] Click www.ondix.com to visit our student-to-student file sharing network. 5 Forces Analysis SWOT Analysis Complete Marketing Audit using PEST Analysis Marketing Segmentation and Targeting for the A-Class Model Portfolio Analysis for Mercedes-Benz entire range of passenger cars Potential Strategies to move forward Competitive Analysis 5 Forces The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities andRead MoreMercedes Benz Operates On The Differentiation Strategy1633 Words   |  7 Pagesthe global corporation. As a company Daimler, has four core objectives: technology leadership and innovation, delighted customers, best teams (regarding diversity of gender, nationality and age), and profitable growth. 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